Digital marketing for Ireland’s premier Food & Drink festival.
“A taste of honey. Tasting much sweeter than wine”
– THE BEATLES
Please Please Me.
(Scott / Marlow)
- Our aim for Taste of Dublin 2014 is to create a multi-platform digital strategy that focused on increasing ticket sales, raising event visibility and encourages audience engagement.
- After doing a full user experience review, we optimised their existing website to ensure an effective and successful booking process for users, with a fresh, vibrant feel. This also entailed landing page optimisation from a UX design point of view as well as how it integrates with SEO.
- We created a suite of strategic email marketing for campaigns with creative content – supported by search, display and social advertising – to communicate with target audiences across all digital channels.
- The new responsive email design we created now means Taste of Dublin can target mobile users, while maintaining the high level of quality the audience expects.