Launching Sullivan’s in Ireland and the USA.
“The company’s mission is to bring back brewing to Kilkenny and my role is to elevate this and create a brand-led business to address the needs of the ‘next wave’ of craft beer drinkers, the ones that we’ve seen come into and grow the beer category in the US, UK and Australian markets.”
CEO Sullivan’s Brewing Company
- Online Positioning and Brand Strategy
- Responsive Web Design
- Social Media Strategy, Management and Implementation
- SEO & PPC Management
- Copywriting and Content Creation
Working through ebow in Dublin and ebow USA we are working with Sullivan’s Brewing Company to launch their new brand.
First established in 1702, the Sullivan brewing name was once the biggest of its kind in Kilkenny but fell into abeyance in the last century. The brand is now being resurrected by the legendary Smithwick brewing family, who retained control of the name to this day and are now behind it’s relaunch.
The viral below was produced by Rotator and was used as part of a Halloween launch and awareness campaign that we worked on on as part of our on-going relationship with Sullivan’s. The PR company working on the project is Burrell PR. Trinity Brand Group designed the identity.