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Great Outdoors

  • Digital Marketing & Strategy
  • Responsive Design
  • Search Engine Marketing
  • Social Media
  • Web Design & Apps
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40 years of specialist retail in the digital age.

1976: The establishment of Great Outdoors and the beginning of an Irish retailing legacy.

40 years later we have designed and developed the new Great Outdoors online shopping experience built on Magento (shopping cart application) and WordPress (content marketing and engagement) platforms.

The site has over 260,000 unique products.

Customised integration with third party in store EPOS (Retail Integration) ensuring system automation:

Up-to-date product listings across three Irish stores
Automatically generated labels and lists for orders
Integration with DPD for shipping and Fulfilment
Varnish caching in place – 4.1 with advanced VCL Configuration offering page load speeds of 0.82ms – 2 seconds*

Checkout Customisation:

The site facilitates in-store pickup for the Great Outdoors.

Secondary WordPress content marketing, PPC Management and Search Engine Optimisation strategy:

Sponsored Athlete interviews and showcases
Expert advice and knowledge
News & Events

A WordPress CMS is integrated with all Magento products and categories, allowing for a better user experience between the Shop & Brand sites.

  • Digital Strategy
  • SEO agency and PPC Management considerations
  • UX video testing, strategy and design
  • Mobile friendly responsive design
  • User testing
  • Social integration
  • Built on WordPress
  • Built on Magento

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