Experiential app design for a discerning user group
“This fantastic development for the competition will see the app available across all platforms – another key addition to our busy digital channels. This app will be the essential guide to rugby fans to the build up to and during all our 135 Guinness PRO12 matches during the new season starting this evening.”
Chief Executive, Guinness PRO12
- Key features include a Match Centre with minute-by-minute match updates through Live-Match Tracking, full Team Line-ups and interactive Team Formations – which should be enough to keep any fan in the know. Fixtures and Results are available in the new Stats Centre, along with full Match Reports, Scorecards and the new ‘Guinness Man of the Match’ feature.
- Users also have full access to the action-packed match imagery and videos, all the social gossip from the clubs themselves and the chance to win prizes through the new Competitions section – now featuring The Scorecaster prediction league.