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Great Outdoors – new website launch



So many amazing things happened in 1976. The establishment of Great Outdoors and the beginning of an Irish retailing legacy. The founding of Apple Computers. Hard Rain by Bob Dylan with the live version of Idiot Wind reportedly recorded with even more snarl and different lyrics as his wife Sara Lownds was in the crowd.

Anyway, nearly 40 years later we have released the new Great Outdoors online shopping experience built on both Magento (shopping cart application) and WordPress (content marketing and engagement) platforms. She’s a beauty.

We are on a production roll at the moment. Boom!

Magento Community platform build

Over 260,000 unique products

Customised integration with third party in store EPOS (Retail Integration) ensuring system automation:

Product and Inventories are kept up to date across three stores
Picking lists and shipping labels are automatically generated for orders
Fully integrated with DPD for Shipping and Order Fuffilment
Varnish caching in place – 4.1 with advanced VCL Configuration offering page load speeds of 0.82ms – 2 seconds*

Checkout Customisation:

In store pickup and logistics handled for the Great Outdoors three Irish Stores

Secondary WordPress content marketing / seo strategy:

Sponsored Athlete interviews and showcases
Expert advice and knowledge
News & Events

WordPress content site integrated with all Magento products and categories, allowing for seamless transition between the Shop & Brand sites.








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